Anyone who has participated in the sport of motocross is familiar with the term “motocross family”. Its something that is inevitably created by a close knit community with common purpose, goal, culture, and framework. I understood MX Zen to be rider based marketing platform to quickly raise visibility to a young rider who ultimately benefits from Erika Borns first had experience over the years. What I found is something all together different. Yes it is a marketing platform, but more so a Motocross Family beyond any other I have experienced. Do I benefit from rider vendor discounts, marketing, and industry experience, yes. But the true value is within the community that has been created and centralized within the MX Zen borders. Its truly unique and something special.
Dimension Data - Cloud Solutions Business Unit